Call us: 0203 627 1877
hello@viselo.com
ViseloViseloViseloViselo
  • Services
    • Social Media
      • Facebook
      • Twitter
      • Instagram
    • Organic Search (SEO)
    • Paid Search (PPC)
  • About
  • Blog
  • Contact
  • Get a Quote

8 Reasons You Need to Be Using Facebook Ads Now

NextPrevious
B2B-facebook-ads-examples

8 Reasons You Need to Be Using Facebook Ads Now

By Marc | Facebook | Comments are Closed | 7 April, 2017 | 0

Social media is an amazing way to increase traffic and exposure for your business, helping you create loyal customers, and generate leads or sales.

Facebook remains the leader of Social Networks. It is the social media platform of choice for the majority of marketers, and for very good reason.

It’s never been easier or cheaper to build your brand online, and create new demand for your products and services.

If you are not using Facebook advertising already, you’d be crazy not to start. Especially if you want to grow rapidly in 2016.

Here are eight reasons Facebook ads will help make your business super successful in 2016 – starting now.

1. People Spend an absurd Amount of Time on Social Media

Facebook is too huge for any business to ignore.

Your business needs a Facebook page. You know this and so do 40 million other businesses. Facebook is where your future customers will be hanging out.

The average person approximately spends 28 percent of their time online on social networks or 1.72 hours per day.

Of this time the average user spends 40 minutes just on Facebook Sharing and Liking content.

More than 4.1 million posts, comments, status updates, or photos are liked every minute by Facebook users – that’s just every minute!

So Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day.

That being said, Facebook still only has 2 million active advertisers – now that’s opportunity!

2. Over 1 Billion Users Served

In case you haven’t heard – Facebook is kind of a big deal,

According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion of those visit via mobile.

In August, Mark Zuckerberg announced that his social network had passed a huge milestone when more than 1 billion users were logged into Facebook in a single day.

Furthermore, Half a billion people only access Facebook via a mobile device.

It’s safe to say that within this huge pool of people are your future customers. Many of them are visiting Facebook every day, and you just need to connect with them.

So, Facebook ads will help you reach the right audience – your audience.

3. Facebook Organic Reach Is Pretty Much Dead

You may not realise but less than 0.5 percent of your fans, on average, will see your updates – If you have a business page.

It’s sad, but true.

For years, Facebook has been reducing the visibility of business pages in people’s news feeds, which has frustrated business owners everywhere.

The truth about marketing on Facebook now is: You have to use Facebook ads if you want consumers to discover your business.

The good news? You don’t require a large budget.

Typically, £40-£50 can get your message in front of 5,000 to 10,000 people. And you can be extremely selective about who you target.

4. Highly Scalable Content Promotion

So you’re consistently creating great content for your website, but you want people to know about it. This is why you share updates across your social networks.

However, that’s not enough.

Facebook Ads will amplify the reach of your content.

By using ads, you can actually end up getting far more organic reach for your content.

Ok, so how is that possible?

Well, when influencers share your Facebook Ads, your content will become exposed to an even larger audience.

Remember, engagement of content snowballs as you go on social media.

5. Targeting is Amazing

Facebook Advertising is much more targeted than you might realise.

Businesses can use Facebook Ads to target users by either; location, demographics, age, gender, interests, behaviour, and even connections.

Furthermore, Facebook can help you get in front of specifically motivated segments of your audience with a few powerful ad targeting options that you’ve probably never heard of. You can:

  • Tap into recent purchase behaviour
  • Get creative with life-event targeting. (birthdays, promotions, marriage)
  • Nurture leads and build brand loyalty by using custom audiences.
  • Create audiences that look like your own targets (“lookalike audiences”).
  • Layer targeting options so you can get even more granular with your target audience.

6. Remarketing = Incredibly Powerful

You’d also be crazy not to use Facebook remarketing.

Not familiar with remarketing? Here’s a quick explanation:

Essentially, remarketing is a tracking technology that shows ads for your business to people after they’ve either; visited your website, used your mobile app, or given you their email address. People will then see these ads when they visit other websites, use social media, watch videos, use other mobile apps, or even search on Google.
Remarketing is one of the most powerful ways to grow your business.

We’ve seen social remarketing boost engagement rates on average by three times and double conversion rates.

You will want to use remarketing for your hard offers; sign-ups, consultations, downloads, etc.

Another potentially huge win for retail or e-commerce businesses is combining remarketing with Facebook product adverts.

7. Turn Visitors Into Leads and Customers

So your efforts with Facebook Ads bring new traffic to your website.

But you want more leads, customers, sales.

To achieve this, you’ll need to tag visitors who come to your website with a cookie (this can be done through Facebook pixel). It will help build your remarketing audience.

Now you can start applying demographic and behavioural filters on your audience. Enabling you to target your Facebook Ads to a narrow audience who are interested in your products/services (behavioural and interest targeting), or those who recently checked out your products/services (retargeting), and can actually afford to purchase your products/services (demographic targeting).

This = £££.

Through Facebook Ads, you can more frequently capture qualified leads or make direct sales.

8. Call Buttons – Can have a huge impact

As mentioned earlier, half a billion of Facebook’s users only access the platform via mobile. So being able to capture leads from mobile Facebook users is a great opportunity.

Calls to businesses can sometimes be way more valuable than clicks on websites. That’s why Facebook’s Call Buttons can have such a great impact.

Picture a mobile Facebook user sees an ad then clicks on the Call Now button, and that’s it, your lead is captured. Amazing and simple.

Comparing this to, the old-school desktop search conversion funnel. Where a user sees an ad, clicks on it, visits a landing page, and then some leads get captured – it’s a whole different game.

Facebook Ads can have enormous benefits for all types of businesses.

It will certainly be worth the time and money you invest, and will help turn 2016 into a successful year for your business.

No tags.

Marc

More posts by Marc

Related Post

  • 9 Steps for successful digital marketing for car dealership

    9 Steps for successful digital marketing for car dealerships

    By Kyri | Comments are Closed
    Every car dealer is on the Internet, but not all of them are doing what they should online. Following these nine steps will give you a solid foundation to drives leads and sales online. 1.Read more

  • facebook-retargeting

    Facebook’s retargeting tool adds new audience

    By Marc | Comments are Closed

    Facebook now lets brands and businesses target ads based on how much time or even money you’ve spent on their sites, apps.

  • facebook services

    How to Add a Services Section to Your Facebook Page

    By Marc | Comments are Closed

    Are you a service-based business, that wants to market your services through Facebook?

  • Google-AdWords-sidebar

    AdWords Sidebar Ads to be Removed – Now 4 Ads Above the Results

    By Marc | Comments are Closed

    Google recently announced that they will be doing away with the classic AdWords sidebar adverts in the SERPs.

  • 03-850x400

    What You Need to Know Before Hiring an Online Marketing Agency

    By Marc | Comments are Closed

    If you want to expand your brand’s reach, then one of the best decisions you can make is hiring an online agency

  • google-rankbrain

    Why does Google’s RankBrain matter – and what is it?

    By Marc | Comments are Closed

    Google recently made another one of its interesting yet ambiguous announcements: the search company is now relying on the use of an artificial intelligence system known as ‘RankBrain’ to help monitor its search results

  • social-media-marketing

    10 Steps to Creating a Winning Social Media Strategy

    By Marc | Comments are Closed

    Social media has completely transformed the way businesses market themselves online……Build a Winning Social Media Strategy with these top 10 tips.

NextPrevious

Recent Posts

  • 9 Steps for successful digital marketing for car dealerships
  • 8 Reasons You Need to Be Using Facebook Ads Now
  • Facebook’s retargeting tool adds new audience
  • How to Add a Services Section to Your Facebook Page
  • AdWords Sidebar Ads to be Removed – Now 4 Ads Above the Results

Categories

  • Automotive
  • Facebook
  • Industries
  • PPC
  • SEO
  • Social Marketing
footerlogo

Social Media

  • Facebook Ads
  • Twitter Ads
  • Instagram Ads

Search Marketing

  • Organic Search
  • Paid Search

Contact Us

Phone Number
0203 627 1877

Email Address
info@viselo.com

Copyright 2017 Viselo | All Rights Reserved
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • Organic Search (SEO)
  • Paid Search (PPC)
  • About Us
  • Blog
  • Contact
  • Get a Quote
  • Buy norvir usa
  • Where can you buy proscar over the counter
  • How much cefzil cost
Viselo