With 75% of users never scrolling past the first page of search results on a search engine, it’s essential to adopt a strong natural search campaign for your business.
Natural or organic search is the results for keywords/phrases appearing below the paid-for ads. Organic results have the highest click through rate, especially when executed effectively.
We’ve got extensive experience of the entire SEO process. Once we begin working with a business, we start from the beginning, conducting a full site audit and outline a specific plan to help you achieve what’s important to you: enquiries, revenue and ROI.
The common misconception about SEO is that it is all about ranking for a few core keywords. While these may help in pushing traffic to the site, it’s more than likely that these selected keywords may only be driving less than 10% of your site’s potential organic traffic. Focusing on these rankings as a KPI means that you are ignoring the extra traffic and most likely thousands of other terms that your site could be targeting and generating converting traffic from.
Our SEO services focus on continually increasing organic traffic levels and conversion numbers, including performing well for a core set of keywords and all of their close variants. We also carry out ongoing research into what your audience are actively searching for online and then help create relevant content to allow your site to get in front of those searchers.
Local SEO and Google+ Local optimisation are vital to any business which has a specific geographical audience.
Google themselves have said that approximately 20% of searches now have ‘local intent’ and in recent years, have adjusted their results pages to provide much better local results for their users.
When a user performs a location specific Google search, the likelihood is the top 3 or more Google Places results will appear near the top of the first page along with ‘traditional’ style results. Therefore, if your Google Places listing is ranking well, it can provide some extremely targeted additional traffic.